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By Victor LuckersonJune 12, 2014 8:00 AM EDTThe World Cup finally kicks off today in Sao Paulo, Brazil. In addition to the 32 teams vyi stanley cup ng for the championship, therersquo likely to be even more soccer-themed commercials played stanley cup between matches and shared online over the coming month. Since the last World Cup in 2010, U.S. ad spending on soccer programming has increased 43 percent to $378 million in 2013, according to Nielsen.Despite being the biggest sporting event on Earth, the World Cup is a decidedly different marketing affair from the Super Bowl. While the Super Bowl is a celebration of advertising as much as American football, each half of soccer is played continuously with no breaks, so therersquo considerably less time for commercials. Thatrsquo led savvy marketers like Nike and McDonaldrsquo to craft short films instead of traditional 30-second spots. Indeed, the concept of branded entertainment seems to be reaching new heights for marketeers now, with many of the ads featuring minimal product placement and being entertaining in their own right.Herersquo; stanley cup s a look at the most effective World Cup commercials that have debuted so far:Beats By Dre The Game Before the GameThe epic sweep of this commercial for Dr. Dre and Jimmy Iovinersquo premium headphone line would make soon-to-be-new parent Apple proud. Beats has long tried to position itself as a fashion symbol for both musicians and athletes, and this spot takes that branding to its most extre Yvto EPA Removes Members of Scientific Review Board in Major Shakeup
salomon Rep. Lou Barletta, R-Pa., pitches during the 52nd annual Congressional Baseball Game at National Stadium in Washington on June 13, 2013.Bill Clark鈥擟Q-Roll Call/Getty ImagesBy Alex RogersJune 4, 2014 11:20 AM EDTAny Little League baseball coach knows the challenge. On an amateur team where skill level varies, it tough to find jordan the balance between trying to win games and getting everyone playing time. But for the Republican congressional baseball club, a dispute over playing time had members calling for the manager head earlier this year.A 8220 ignificant number of the 31 Republican players quietly sought the resignation of Rep. Joe Barton, the 64-year-old Texas Congressman who coaches the team, according to Rep. John Shimkus R-Ill. . The players were unhappy with Barton philosophy that everyone who has the courage to sign up should get to play under the lights. They are also miffed about Barton unusual strategy of employing separate lineups for fielding, batting and pinch running.For those of us that never missed practice, and are supposedly the starters, to play one inning said one GOP member. I busted my ass for the last two months. The whole everybody gets a trophy ; model just pissed people off.The movement to fire the manager first gained steam after an embarrassing 22-0 loss to De skechers mocrats last summer at Nationals Park, which despite the lopsided score raised $300,000 for three Washington, D